For you to be successful as a business you must have:
- Trustworthiness / Credibility
To Acquire the customer you must be visible & Credible.
To RETAIN them you must remain credible by providing excellent products and customer services.
PROFITABILITY really kicks in properly when you start EXTENDING your customer base by referrals; where customers speak good about you to friends and colleagues.
You can utilise FREELY available IT tools and platforms towards achieving each step identified above.
Platforms SEARCH ENGINES – GOOGLE, BING, YAHOO, GOOGLE+, YOUTUBE, Some social media
Whether we like it or not digital era is here to stay for a very long time. We all must adapt for the sake of our businesses even if we do not necessarily approve.
Just think about your self, every time you need a service you instantly think about google.. best accountant best photographer best insurer.. this simply means a lot of buying experience start with a google search using keywords! The text you type into the search bar like the best “insurer” is your keyword.
Use keywords to create content around your business that search engines favour.
Credibility & Profitability
Platforms – FACEBOOK, YOUTUBE, INSTAGRAMG, Website
– best way to raise confidence and brand credibility is to allow satisfied customers speak and market on your behalf.
– Get your camera phone and record customers talking for 5-10 mins talking about using your brand.
– Use a free video editor on your phone to edit, add to tiles and captions etc and post online.
– Spend a small amount on ppc where you segment your audience and deliver special content to them.